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Mobile Apps Marketing - The Dos

and Don’ts Of Mobile App Marketing

With literally hundreds of thousands of apps available on both the iPhone and the Android app stores, it’s no wonder that developers are finally beginning to understand the necessity of app marketing. In the early days of apps and app development, it was enough to build a fantastic app that was functional and well-suited to its purpose. Now some of the best apps are being completely neglected in a marketplace that is flooded with thousands of new ideas and apps every month. If you’re worried about how you’re going to debut your app into this crowded world, here are a few tips and suggestions to follow.


One thing many developers try to do is release their app as quickly as possible, especially if it is going to be in conjunction with the release of an updated version of the smart phone or a new device entirely. This can be a big mistake, especially if the app isn’t adequately functional or doesn’t work well. The advantage that you might get from having your app out on the marketplace early does not outweigh the disadvantage of early users encountering difficulty with your product and rating it 1 star on the app store.


Your overall rating is going to play a large role in how your app fares over time, so it’s important you gear much of your marketing strategies around keeping that rating high. Quick and complete responsivity to customer feedback is one good way of keeping your ratings consistently high. Lots of updates can also be beneficial, especially if users are complaining about bugs. Make sure to include clear and precise descriptions of what’s being updated in the product description, so that your user understands.


Pricing is also an important thing to take care of both before you launch and after you launch. Depending on the scale and size of your app, it could be anything from 99 cents to $9.99. Either way, it can often be beneficial to play with your price point as time goes on. Take advantage of holidays and special events to briefly lower the price and give new users a chance to check out your app. This will broaden your audience and could make for some higher reviews, if you have updated something or fixed pesky bugs.


If you hire an app marketer, they’ll be able to help you coordinate all of your marketing efforts into one consolidated effort. They’ll provide a lot of consultation about how you should launch, which independent reviewers to submit your app to, how to create a download page that ranks high on Google for your search terms and how to optimize your app’s description so that it ranks high in the app store. All of these strategies and services can take a lot of time and professional expertise, and if you don’t have it, it is usually best to find someone who does.


You’ve put a lot of time into the development of your app, and now you want to make sure it gets into the hands of the people who need/want it. Thousands of competitors has made this a little more challenging, but with the right app marketing agency, you should be able to get your app into the hands and onto the phones of your target audience. If you’re looking for some of the best app marketers in the business, we’ve found them and we’d be happy to connect you with them for a free consultation.

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The App Marketeers started in 2011 as a way to fulfill an ever growing demand of developers and creators who need a way to market their new iPhone or Android app. Obviously, you could have the best app in the world but if nobody knows about it then it won't do you any good.

With so many apps being built it is not uncommon for a new app to get lost in the shuffle. It is our job to make sure that does NOT happen! We have created an app marketing package that will get more downloads for your app.

The App Marketeers will give you a free consultation and explain to you the marketing process. Fill in one of the forms on this website and someone will contact you shortly.

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